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Inhouse-Workshop 3.1
B2B Brand Management:
The toolkit for your company brand
In this in-house seminar, you will become familiar with the best concepts for building a strong B2B brand and implementing it successfully. After the training, you and your team will not only have mastered the theory of brand management; you will be able to implement your brand strategy by performing the brand positioning process on your own.
Content + tools
Basics of B2B brand management
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Process and organization, functions and tasks of B2B brand management
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Basics of brand reception
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Brand characteristics, brand types, brand elements
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Components of brand positioning
The branding process
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Understanding your target group as a crucial component of brand positioning
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Market research data
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Starting point
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Developing a distinct positioning and unique brand strategy
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Target-oriented selection and self-similar design of activities
Target group
Business owners, decision makers and marketing staff in B2B markets who want to position their company, products or services as a brand to secure long-term success
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