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Inhouse-Workshop 3.2

Target-oriented marketing communication:

Managing your company's perception and effect

Your brand is the face of your corporate identity and a promise to your target group. With the right brand communication, you will set yourself apart from your competitors and project a clear and attractive image of your products or services to your target group. Your customers will react with more trust and greater appreciation.

Content + tools

  • Translating corporate values and strategy into communication codes

  • Projecting a clear, authentic image of your company to staff and customers

  • Presenting your company with a high degree of self-similarity in the relevant communication channels

  • Basic components of the brand steering wheel

  • Developing specific implementation measures

  • Preparing a professional agency briefing

     

Target groups

Executive teams and marketing departments wanting to translate their corporate strategy into effective brand and company communication

Reference projects

Stadtwerke Essen AG

 

MIP Inc., Montreal

 

Ramis GmbH

 

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