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Target-oriented marketing communication:
Managing your company's perception and effect
Your brand is the face of your corporate identity and a promise to your target group. With the right brand communication, you will set yourself apart from your competitors and project a clear and attractive image of your products or services to your target group. Your customers will react with more trust and greater appreciation.
Content + tools
Translating corporate values and strategy into communication codes
Projecting a clear, authentic image of your company to staff and customers
Presenting your company with a high degree of self-similarity in the relevant communication channels
Basic components of the brand steering wheel
Developing specific implementation measures
Preparing a professional agency briefing
Executive teams and marketing departments wanting to translate their corporate strategy into effective brand and company communication
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