Strategy implementation: Successful strategy implementation through skillful change management
A new strategy can only be implemented successfully if the staff is willing to accept changes. Learn how to master necessary change processes and how to use the right tools to become a successful "change manager".
Content + tools
Roles and tasks of a change manager
Change management: complexity, uncertainty, leadership & learning
Evolutionary vs. revolutionary change
Growing from cynicism to action: "Just another wheeze-a-week strategy..."
The 8 steps of successful change: from the first communication to the institutionalization of changes
Power base, coalition building and communication in times of change
Handling resistance and eliminating social disruptions
- (Junior-level) executive teams
- Departments involved in corporate strategy
In consulting and training projects, Prof. Dr. Marcel Crisand combines his leadership experience from change management projects of the last decade with the most effective team development and leadership concepts available today. He has published fundamental concepts of his work under such titles as "Psychologie der Gesprächsführung" (Psychological Conversation Techniques). One of his trademark characteristics is his contagious enthusiasm, which never fails to fascinate his audience.